Before dawn, the fields of Shubra Beloula stir with activity. Located roughly 100 kilometers north of Cairo in Gharbia Governorate, this small Nile Delta village quietly produces around 60 percent of the world’s jasmine production used in perfumes. Yet outside the fragrance industry, few know its name, or the thousands of hands that harvest its blossoms each summer. Fields That Fuel an Industry From June through December, jasmine blooms at night. Villagers rise around 3 a.m., walking under headlamps through rows of chest-high shrubs to pick fully opened buds, each by hand, to preserve their precious oil. A worker may gather three to five kilograms of petals in a session. It takes around 6 million blossoms to produce one ton of jasmine concrete, which yields only about a kilogram of final extract. The economics are stark. Farmers earn roughly EGP 30 (around USD 1.45) per kilogram of petals, meaning a worker might take home EGP 90–-150 (USD 1.82-3) for a full night’s picking. Despite the labor’s centrality to luxury perfumes, wages remain low. Yet for many, jasmine provides crucial seasonal income. A Village Connected to Global Luxury From Chanel No. 5 to Estée Lauder priced at anContinue reading "Shubra Beloula: The Tiny Egyptian Village Behind the World’s Perfumes"
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