Emotion, AI, and the Human Touch: Insights from Sébastien Félix of Influence Society ...Middle East

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We spoke with Sébastien Félix, CEO of Influence Society, about the fast-changing role of artificial intelligence in hospitality. Working closely with boutique and luxury hotels, Sébastien sees firsthand how AI is transforming the way properties design guest journeys, manage marketing, and compete with OTAs.

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