Hundreds of thousands of people marched in London last weekend at a “Unite the Kingdom” rally organised by the far-right campaigner Tommy Robinson, who has become a figurehead for some Maga supporters in America.
Maga and Mega (Make England Great Again) hats dotted the crowd, and former Trump-ally Elon Musk appeared by videolink calling for a change of government, warning that “violence is coming for you”.
Former deputy prime minister Sir Nick Clegg accused Musk and Vance of “extraterritorial interference into our democratic culture which … they would never tolerate in the United States”.
Support and guidance for British right
David Andersen, a professor of US politics at Durham University, said “it is not a question of if Maga will influence right and far-right politics in the UK, just a matter of how and to what degree.”
People wearing ‘Make Britain Great Again’ caps as they queue at the Reform UK Party national conference in Birmingham (Photo: Isabel Infantes/Reuters)“There is already a good deal of overlap between the right in the US and UK, particularly when it comes to messaging,” Andersen said. “This will be the key area where the two movements learn from each other – figuring out what messages resonate with the public in both countries.”
Richard Johnson, senior lecturer in US politics and policy at Queen Mary University of London, said the influence of Maga in the UK is the result of a “feedback loop” between the UK and US.
Trump and Farage have been in contact in recent years. (Photo: Nigel Farage/Facebook)“Challenges over immigration and culture wars are not unique to Britain or the United States,” he added, “but because of the dominance of US culture in British society and the ease of access and comprehension that British people have with US politics, politicians and commentators, the level of influence coming out of the United States will be greater.”
Even so, Durham University’s Andersen said it is “difficult to predict” how the relationships between Maga figures and the British right will evolve, as the two groups “don’t always align neatly”.
“Reform seems likely to be heavily influenced by Maga but I don’t know if the Tories will be likely to follow them or try to distinguish themselves from Maga to a greater degree,” he said.
Far-right figurehead Tommy Robinson stands beside a man in a Donald Trump mask as he addresses supporters outside the Old Bailey (Photo: Jack Taylor/Getty Images)What is Maga?
The “Make America Great Again” slogan came to prominence during Donald Trump’s 2016 presidential campaign, before growing into a Republican-led movement.
It has “America first” policies at its core, including stricter border controls, mass deportations, economic protectionism and solidifying the US’s role as a global military superpower. The preservation of what Maga supporters consider “traditional” American values are also associated with the movement.
Mark Shanahan, associate professor of political engagement at the University of Surrey, described Maga as a “combative, nativist movement” which paints the US as a nation “fallen from greatness due to foreign influence both within and beyond its shores”.
A vigil in Whitehall for US conservative activist Charlie Kirk, who was fatally shot at an event at Utah Valley University (Photo: Jack Taylor/Reuters)Shonali Banerjee, assistant professor at the University of Warwick’s Department of Politics and International Studies, said a key feature of Maga is “American exceptionalism, an enthusiastic nationalism that is deeply grounded in a sanitised reimagining of America’s history“.
She said the movement banks on a “feeling of nostalgia for an idealised version of America’s past, which has led its leaders to scapegoat minorities and immigrants, along with ‘woke’ culture, as a core reason for America’s economic and social challenges”.
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“What’s interesting is that since Trump’s re-election, Farage has generally tried to put a bit of distance between him and the President,” he added. “That’s grown over time, over the last two months.”
While Farage met with Trump, he “didn’t make a big public song and dance about it” as was the case with previous meetings, Johnson said.
Musk and Vance involvement
Earlier this month, Musk described Farage as “weak, runny sauce“, urging his followers to support the far-right party Advance UK, endorsed by Robinson and led by former Reform deputy leader Ben Habib, “for the real change that’s needed to save Britain!”
Donald Trump landed in Britain on Tuesday for an historic second state visit. (Photo: Justin Tallis/AFP)Speaking at the “Unite the Kingdom” rally last week, Musk said: “There needs to be massive government reform in Britain and the people need to be in charge, not some bureaucracy that doesn’t care.”
It was the kind of remark that would have resonated with Maga faithful in the US.
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