Trump’s Maga movement is on the rise in the UK ...Middle East

Donald Trump’s Make America Great Again movement is increasing its hold over British politics, analysts have said, with some UK politicians learning from its populist and revisionist tactics to grow support.

Hundreds of thousands of people marched in London last weekend at a “Unite the Kingdom” rally organised by the far-right campaigner Tommy Robinson, who has become a figurehead for some Maga supporters in America.

Among protesters’ main concerns were immigration, diversity and inclusion initiatives and free speech, as well as support for the murdered US right-wing activist Charlie Kirk, all causes of importance to Maga.

Maga and Mega (Make England Great Again) hats dotted the crowd, and former Trump-ally Elon Musk appeared by videolink calling for a change of government, warning that “violence is coming for you”.

Meanwhile, US Vice President JD Vance has criticised free speech in the UK, and raised a legal case in which a former serviceman who silently prayed outside an abortion clinic was convicted of breaching the safe zone around the centre.

Former deputy prime minister Sir Nick Clegg accused Musk and Vance of “extraterritorial interference into our democratic culture which … they would never tolerate in the United States”.

Clegg also said Reform UK leader Nigel Farage was “seeking to turn this country into little Maga Britain”.

Support and guidance for British right

David Andersen, a professor of US politics at Durham University, said “it is not a question of if Maga will influence right and far-right politics in the UK, just a matter of how and to what degree.”

Robinson and Farage are “certainly well connected to figures within the Maga movement and will be drawing on them for support and guidance,” he added.

“There is already a good deal of overlap between the right in the US and UK, particularly when it comes to messaging,” Andersen said. “This will be the key area where the two movements learn from each other – figuring out what messages resonate with the public in both countries.”

Andersen said that one contribution that Maga has already exported is the idea of making “us” great again, which people on the political right often agree with, believing that the past was a better time. “The “take back control” slogan of Brexit was also an early version of this,” he said.

Richard Johnson, senior lecturer in US politics and policy at Queen Mary University of London, said the influence of Maga in the UK is the result of a “feedback loop” between the UK and US.

“That’s because of social media, it’s also very importantly because we share a common language,” he told The i Paper.

“Challenges over immigration and culture wars are not unique to Britain or the United States,” he added, “but because of the dominance of US culture in British society and the ease of access and comprehension that British people have with US politics, politicians and commentators, the level of influence coming out of the United States will be greater.”

Shonali Banerjee, assistant professor at the University of Warwick’s Department of Politics and International Studies, told The i Paper that “Reform UK is unquestionably following the Maga movement’s lead on a number of issues by primarily evoking a revisionist idea of Britain’s past, and promoting hard-line policies on immigration, free speech protection, equality, diversity and inclusion issues.”

Even so, Durham University’s Andersen said it is “difficult to predict” how the relationships between Maga figures and the British right will evolve, as the two groups “don’t always align neatly”.

“Reform seems likely to be heavily influenced by Maga but I don’t know if the Tories will be likely to follow them or try to distinguish themselves from Maga to a greater degree,” he said.

What is Maga?

The “Make America Great Again” slogan came to prominence during Donald Trump’s 2016 presidential campaign, before growing into a Republican-led movement.

It has “America first” policies at its core, including stricter border controls, mass deportations, economic protectionism and solidifying the US’s role as a global military superpower. The preservation of what Maga supporters consider “traditional” American values are also associated with the movement.

Mark Shanahan, associate professor of political engagement at the University of Surrey, described Maga as a “combative, nativist movement” which paints the US as a nation “fallen from greatness due to foreign influence both within and beyond its shores”.

Shonali Banerjee, assistant professor at the University of Warwick’s Department of Politics and International Studies, said a key feature of Maga is “American exceptionalism, an enthusiastic nationalism that is deeply grounded in a sanitised reimagining of America’s history“.

She said the movement banks on a “feeling of nostalgia for an idealised version of America’s past, which has led its leaders to scapegoat minorities and immigrants, along with ‘woke’ culture, as a core reason for America’s economic and social challenges”.

Johnson said that when it comes to the UK, Maga is revealing a divide on the right of politics. “You can boil that down to the divide between Nigel Farage and Tommy Robinson,” he said.

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“What’s interesting is that since Trump’s re-election, Farage has generally tried to put a bit of distance between him and the President,” he added. “That’s grown over time, over the last two months.”

Johnson pointed to Farage’s recent trip to Washington DC, where he gave evidence to a US congressional committee holding a hearing into how European laws impact free speech in the US.

While Farage met with Trump, he “didn’t make a big public song and dance about it” as was the case with previous meetings, Johnson said.

“A part of that is because Trump is quite unpopular in the UK – Reform UK is much more popular than Trump,” he said.

Musk and Vance involvement

Earlier this month, Musk described Farage as “weak, runny sauce“, urging his followers to support the far-right party Advance UK, endorsed by Robinson and led by former Reform deputy leader Ben Habib, “for the real change that’s needed to save Britain!”

Meanwhile, Vance raised concerns about the UK going down a “dark path” of losing free speech during a meeting with former Foreign Secretary David Lammy last month.

Speaking at the “Unite the Kingdom” rally last week, Musk said: “There needs to be massive government reform in Britain and the people need to be in charge, not some bureaucracy that doesn’t care.”

The tech billionaire, and former special adviser to Trump, told the crowd: “You either fight back or you die, that’s the truth, I think.”

It was the kind of remark that would have resonated with Maga faithful in the US.

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