In a statement provided to Android Authority and other tech outlets on Thursday, September 18, the global electronics leader confirmed it is testing a pilot program in the U.S. that puts ads directly on its Family Hub smart fridges, which typically sell for $1,800 and up.
Samsung confirms its $1,800+ fridges will display ads.Samsung is rolling out a software update to its Family Hub refrigerators in the US, adding promotions and advertisements to the idle display. pic.twitter.com/Y7KnRANFYa
— Pirat_Nation ? (@Pirat_Nation) September 18, 2025ads are coming to a Samsung smart FRIDGE near you!!!! pic.twitter.com/Er1pEEexFT
— Internet of Shit (@internetofshit) September 17, 2025As for turning them off completely? That’s not really an option right now. Samsung hasn’t announced any kind of universal “disable ads” switch for this pilot.
And sure, you could disconnect the fridge from Wi-Fi altogether, which would likely cut off ad delivery, but it would also wipe out the very features that make a $1,800 smart fridge “smart” in the first place, like shopping list syncs, inside-camera viewing, and voice assistant functions. In other words, you can reduce the ads, but there’s no single button to turn them off across the board.
While Samsung hasn’t dropped an official press release about fridge ads just yet, the internet didn’t need one to start cracking jokes.
BREAKING: Samsung now streams ads on your $3,000+ smart fridge ?Imagine paying premium prices for appliances... so you can watch commercials while grabbing milk ?The "convenience" of having screens everywhere just became "ads everywhere" Samsung's smart fridge: "Want to…
— LanyTek (@lanytek_invest) September 18, 2025“Coming soon: ads on your toaster, dishwasher and the wall of your bathroom,” another quipped.
“I just want to grab a Diet Coke from my refrigerator without having to see a Viagra ad. That’s just me,” someone else said.
Was literally just talking to my wife about how we might consider a family hub fridge for the calendar aspect. And just like that, Samsung has made sure that won’t happen.
— Tom Etzel (@Spetz83) September 18, 2025? SIGN UP for tips to stay healthy & fit with the top moves, clean eats, health trends & more delivered right to your inbox twice a week ?
Even so, Samsung isn’t the first tech brand to blur the line between the gadgets you buy and the ad platforms they become. LG rolled out full-screen ads on its smart TVs in 2024, Roku began experimenting with pre-home-screen video ads this spring, and Amazon’s Echo Show devices have long displayed promotions on their default screens. Even Samsung’s own TVs have included sponsored tiles for years.
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