Previously available since November 2024 as live streams on BBC Sounds, Radio 1 Anthems, Radio 1 Dance (which has been on Sounds since 2020) and Radio 3 Unwind passed full competition assessments undertaken by the industry’s regulatory body Ofcom in July of this year and will start broadcasting on DAB+ on Friday 12 September.
Sam Jackson, the controller of Radio 3, says that while he couldn’t be certain that Unwind would get approval, “I wasn't surprised, because I think we made a very, very strong case. I was very proud of the submission that we made, I felt we did a good job of arguing why this was distinctive and why it would be welcomed.”
He points out that around 8,000 different pieces of music will be played on Unwind each year, from a broad repertoire but with a focus on recordings from the past 10 years – even of Baroque or classical pieces – and a mission to introduce new contemporary works, including from performers or composers who aren’t signed to record labels.
Both men are keen to stress the differences between what their stations are offering and what can be found on commercial radio, with Haydn Jones claiming that Radio 1 plays more tracks in a week than its nearest commercial competitor does in a year, though he understands the commercial imperative that may account for that disparity.
On the back of that he expects Radio 1 Dance to play around 3,000 unique tracks a year – in previous years on BBC Sounds it has averaged around 3,200.
Sam Jackson takes an additional angle in his argument as to how Radio 3 Unwind is distinct from its competitors, saying: “If you compare what we do with Classic FM Calm where, I believe, there are no presenters, we have programmes that are presented by experts in their field.”
Continuing in the comparison with Classic FM Calm, he’s at pains to point out he’s highlighting differences not setting out to denigrate the competition: “This isn't meant to be a slight on what they do. They do what they do, they do that very well, but they have a kind of jukebox of music that is played with no presenters. There's an audience for that, there's an audience for a version of that on Spotify as well and I think anything that introduces more people to classical music is a good thing.
Haydn Jones also points to the breadth of presenting talent on Radio 1 Dance, which includes many big cheeses from the dance music world, from veterans like Pete Tong to newer names such as Charlie Hedges and the Blessed Madonna.
“The people who are presenting it are in some of the first presenting jobs, they've had out of university. We work with the Student Radio Association, where we had a panel of students playlist our shows, but also inform the Radio 1 team about songs they grew up with or remember.
He also points to the fact that getting Ofcom approval is recognition from the broadcast industry that there needs to be a focus on young audiences, and that the BBC is better placed than any to serve that audience.
"So, I think the fact that we were successful with these is great. It won't be the full answer to our problems of ensuring that young audiences get what they need from broadcast media and BBC specifically but it's a brilliant step.”
Everything would, of course, be subject to the same lengthy Ofcom approvals process that the new stations have already gone through and it’s this that makes Haydn Jones more reluctant to say yes to more Radio 1 stations: “No one is asking for that right now. And I'm imagining at the pace these things take, if there ever is in the future, I'll be long gone by then.”
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