Sydney Sweeney is once again turning heads with a provocative new ad that is quickly blowing up on social media.
Appearing in a recent ad for the sports betting app Novig, the 28-year-old Sweeney is shown almost entirely nude in a variety of tongue-in-cheeks scenes, each of which draw on classic sports gear to cover up her private areas.
The ad begins with Sweeney clutching a pair of footballs over her topless chest. “Think you know sports? Prove it,” the Euphoria actress says in the intro. “Novig is… just sports.”
The montage continues with a visibly naked Sweeney sitting on top of a basketball hoop with her signature blonde hair covering her chest. It then continues with the actress wearing football shoulder pads to cover her chest, using a football to cover her groin, as well as appearing topless while playing tennis, hockey, golf and baseball, among other sports.
Playing into the provocative nature of the ad, Novig captioned the ad with the comment, “Just sports, obviously.”
As expected, the scintillating new ad has quickly gone gained traction among mainstream social media users, many of whom were quick to share their thoughts on the new ad in Novig’s comments section on Instagram.
“Greatest ad ever,” one user wrote.
“Our generation’s Marilyn Monroe,” another user gushed.
“She’s got the whole Internet malfunctioning… AGAIN,” a third account added.
This last comment of course references Sweeney’s viral American Eagle ad that divided fans across social media last year.
The ad in question featured Sweeney clad in American Eagle’s signature blue denim jeans with the tagline, “Sydney Sweeney has great jeans.” While the ad was conceived as a light-hearted play on Sweeney’s physical appearance, some critics believed the ad had problematic undertones rooted around race and genealogy.
While the new Novig ad doesn’t feature any racial undertones, it’s guaranteed to generate new buzz for the sports betting app as Sweeney’s appearance continues to circulate over the new few days.
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