Jamie Vardy mania rocks Italian football: ‘People are going crazy’ ...Middle East

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The Leicester City legend was intercepted by a dedicated band of fans when he landed at Milan’s Linate airport late on Sunday night. They had to see it to believe it.

“It was love at first sight,” wrote Corriere dello Sport. “People are literally going crazy.”

A nod to the city’s famous instruments and the club’s most famous son, Gianluca Vialli – or StradiVialli – it has caught on. By the time Vardy roared “come on Cremo” down the camera after penning his one-year deal, excitement was rampant.

Fans flocked to meet Vardy on arrival (Photo: Getty)

Vardy’s Premier League triumph with Leicester in 2016 is fondly remembered in Italy, it being masterminded by an Italian – Claudio Ranieri – and coming at a time when at home, Juventus looked untouchable in the middle of a nine-year Scudetto stranglehold.

“Jamie Vardy, bring us to Europe,” they sang. A voice shouted: “Conference League please!”

But you can understand the giddy excitement in this small city of 70,000 inhabitants on the southern border of Lombardy after a remarkable couple of weeks.

By the time Vardy was running out in front of 1,000 fans at an open training session on Tuesday, replies to the club’s videos of the striker wearing a Cremonese shirt for the first time suggested it was all a bit much for some.

Showing up amongst the Treasures of Cremona with his new colours. Welcome, ???????????! #TuttaUnAltraMusica #SeiGrAndeSolamenteTu #Cremonese #Cremona #SerieAEnilive #JamieVardy #Vardy pic.twitter.com/7d8lqZxuvX

— U.S. Cremonese (@USCremonese) September 2, 2025

The Italian media has delighted in the news in a summer where modern-day greats Luka Modric and Kevin De Bruyne also landed in Serie A, at Milan and Napoli respectively.

At the open training session, Gazzetta dello Sport described an “enthusiasm that hasn’t been seen for a long time” among fans.

It remains to be seen whether Vardy, who has been handed the number 10 shirt, will have enough match fitness to feature after a summer out of action following his Leicester exit. If not, the visit of Parma the following weekend could be his moment.

Both are winnable games for a side that has raised expectations internally and externally following their spectacular start to a season where many had tipped them to go straight back down to Serie B.

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In total, 17 new players have come in, curiously among them Romano Floriani Mussolini, the great-grandson of fascist dictator Benito, and an abundance of attackers who will challenge Vardy for a starting role.

But all eyes will be on StradiVardy to make the difference. They have rarely seen days like these in Cremona, and if anyone can orchestrate a survival bid – or better – it is surely the renowned champion of the underdog.

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