The Promotion and Regulation of Online Gaming Bill received presidential approval on Friday. There is a complete ban on fantasy sports operators and other real-money gaming platforms from running or advertising in India. Dream11 has shut down its cash-based contests in the country following the new law.
BCCI secretary Devajit Saikia stated that it is too early to comment on the situation. He said that the Act will come into effect only after an official notification is issued, and if it happens before the Asia Cup, the board will then decide its next steps.
Dream Sports May Retain BCCI Deal Until ICC T20 World Cup 2026
Dream Sports could still continue its agreement with the BCCI, which extends until the 2026 home T20 World Cup. The company owns other ventures, including a luxury sports travel brand, that could step in as a substitute for Dream11.
“We should not forget, the main reason companies like Dream11 paid heavily for sponsorship and bought advertising slots was to promote their fantasy business during major cricket tournaments. If that business shuts down, it wouldn’t make sense to spend on advertising costs.” Dream11 did not comment on the matter.
India Faces Sponsorship Uncertainty Ahead of Asia Cup 2025
Some board officials feel it is better to operate without a sponsor temporarily rather than accept a low-profile deal. The previous short-term kit sponsorship with Killer Jeans did not generate much enthusiasm in the market.
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