Once considered a niche financial tool, cryptocurrency has become a driving force in sports. The report reveals that crypto’s community-driven ethos mirrors football’s global fan culture, making the two a natural fit. It traces the journey from early achievements, such as the first crypto-assisted player transfer in 2018, to landmark deals like São Paulo FC’s $6 million USDC transfer in 2022. Sponsorships have grown rapidly, with global crypto sports sponsorship spending reaching $565 million in the 2024/25 season, 59% of which was driven by football, representing a 20% year-on-year increase.
B2BINPAY’s own partnership with Athletic Club is highlighted as an example of this trend. Renewed for the 2025 season, the collaboration reflects the shared values of innovation, community, and ambition that unite football and crypto. Athletic’s direct qualification to the UEFA Champions League adds an exciting new chapter to the partnership’s story.
About B2BINPAY
B2BINPAY ( b2binpay.com) is Europe’s comprehensive crypto platform for businesses. As an all-in-one ecosystem, the company offers secure and advanced services for integrating cryptocurrency payments into daily operations. Supporting over 350 coins and the majority of blockchain networks, B2BINPAY processes billions in transactions annually. The platform operates fully under European regulations and adheres strictly to KYC and KYT protocols, ensuring safe and compliant operations.
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