The popular energy drink brand has been using the unfortunate mishap to its best advantage, turning "lemons into lemonade" as many fans have suggested.
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"What are y’all sippin on this weekend?" the first post read, featuring a picture of the recalled Astro Vibe Sparkling Blue Raspberry flavor.
"Love your product but have you considered an NA version?" a second teased. "Thanks!"
"The social media marketing team deserves a ???? for this ?," another applauded.
A post shared by CELSIUS Energy Drink (@celsiusofficial)
One fan, who admitted to drinking Celsius "everyday" while being sober for 11 years, pushed back, saying the company shouldn't be joking, noting that its decision to capitalize on "something that could have hurt people who are sober and love your products is a choice."
"the shade ?," another fan replied.
"you guys are freaking wild," someone else added in part.
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For its third and final post (thus far), the company shared an image of a slim can koozie branded to look like a Celsius can, captioning it: "If you wanted to borrow a shirt, all you had to do was ask…"
A post shared by CELSIUS Energy Drink (@celsiusofficial)
"The social team deserves a raise ???," a second quipped.
"Great PR team. ?? Humans aren’t perfect. Accidents happen. Love my Celsius. ❤️," one more added.
According to the official notice, the mislabeled cans were shipped in High Noon 12-pack Beach Variety Packs with the lot codes L CCC 17JL25 14:00 to L CCC 17JL25 23:59 OR L CCC 18JL25 00:00 to L CCC 18JL25 03:00. Anyone in possession of the variety packs is advised to dispose of them of as the boxes may contain cans that are filled with High Noon alcohol but incorrectly labeled as a Celsius Astro Vibe Energy Drink.High Noon also advised that consumers who purchased a Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition, should check the bottom of the can and review the lot codes before consuming it. High Noon said cans with silver lids and lot code: L CCB 02JL25 2:55 to L CCB 02JL25 3:11 have been mislabeled and should not be consumed, as unintentional alcohol ingestion could occur.
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