Celsius is speaking out about the recent High Noon recall, and it isn't holding back.
The popular energy drink brand has been using the unfortunate mishap to its best advantage, turning "lemons into lemonade" as many fans have suggested.
In case you missed it, in a July 29 announcement, High Noon–the alcoholic seltzer brand–revealed it had filled the empty Celsius Energy Drink cans that were mistakenly shipped by the two companies' shared supplier with alcohol, boxed and distributed them as normal. The two recalled production lots of mislabeled cans, which looked like Celsius Energy Drinks but contained High Noon alcohol, were shipped to distributors in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin before being sent out to retailers in Florida, New York, Ohio, South Carolina, Virginia and Wisconsin between July 21 and July 23.
Related: Target Lands Exclusive, ‘Crisp’ New Flavor of Popular Energy Drink
The mixup, other than sparking concerns about unintentional alcohol consumption, also triggered a series of "wild" Instagram posts from the energy drink's social team that in no way condone the situation, but as several social media users pointed out, do a pretty good job at making the best of the worrisome issue.
"What are y’all sippin on this weekend?" the first post read, featuring a picture of the recalled Astro Vibe Sparkling Blue Raspberry flavor.
"High noon apparently ???," one top-liked comment replied.
"Love your product but have you considered an NA version?" a second teased. "Thanks!"
"Celtzer," a third simply chuckled.
"The social media marketing team deserves a ???? for this ?," another applauded.
View this post on Instagram
A post shared by CELSIUS Energy Drink (@celsiusofficial)
The company's second post was a little too on the nose, for some, reading "Tag your friends…it’s happy hour."
One fan, who admitted to drinking Celsius "everyday" while being sober for 11 years, pushed back, saying the company shouldn't be joking, noting that its decision to capitalize on "something that could have hurt people who are sober and love your products is a choice."
While many agree the mixup is not a joking matter, they do appreciate Celsius' decision to acknowledge it in a way that absolves the energy company of responsibility and, in turn, brings more attention to the very important matter at hand: the actual recall linked in its Instagram bio.
"the shade ?," another fan replied.
"Turning lemons into lemonade ?," a third suggested.
"you guys are freaking wild," someone else added in part.
"top tier marketing!" one more declared. "love this."
Related:Popular Performance Energy Drink Squeezes Out New Limited-Edition Flavor
Oh, but Celsius didn't stop there.
For its third and final post (thus far), the company shared an image of a slim can koozie branded to look like a Celsius can, captioning it: "If you wanted to borrow a shirt, all you had to do was ask…"
View this post on Instagram
A post shared by CELSIUS Energy Drink (@celsiusofficial)
"Ok WAIT but I actually want one of those Galaxy Vibe coozies!!" one Instagram user replied.
"The social team deserves a raise ???," a second quipped.
"Ok go offffff ??," someone else shared before a different social media user said, "Yall wild for this ?."
"Great PR team. ?? Humans aren’t perfect. Accidents happen. Love my Celsius. ❤️," one more added.
Controversial social media posts aside, the fact of the matter is, the recall is real and it's serious.
According to the official notice, the mislabeled cans were shipped in High Noon 12-pack Beach Variety Packs with the lot codes L CCC 17JL25 14:00 to L CCC 17JL25 23:59 OR L CCC 18JL25 00:00 to L CCC 18JL25 03:00. Anyone in possession of the variety packs is advised to dispose of them of as the boxes may contain cans that are filled with High Noon alcohol but incorrectly labeled as a Celsius Astro Vibe Energy Drink.High Noon also advised that consumers who purchased a Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition, should check the bottom of the can and review the lot codes before consuming it. High Noon said cans with silver lids and lot code: L CCB 02JL25 2:55 to L CCB 02JL25 3:11 have been mislabeled and should not be consumed, as unintentional alcohol ingestion could occur.
Next:Reimagined Soda Brand From the ’80s Debuts New Flavor Inspired by a Sweet Summer Staple
Hence then, the article about celsius wild response to high noon recall has fans saying the same thing was published today ( ) and is available on Parade ( Saudi Arabia ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( Celsius' 'Wild' Response to High Noon Recall Has Fans Saying the Same Thing )
Also on site :
- Road over canal in Penkridge closed as bridge reportedly collapses
- Disneyland Paris New Year’s Eve Fireworks Live Stream 2025–2026: Watch Here
- Police and air ambulance attend 'medical emergency' incident in Stourbridge