The hot topic as of late has been WNBA player salaries.
Barstool founder and noted WNBA fan Dave Portnoy has spoken out on the issue and gave his thoughts, even hinting at a potential future purchase if the price was right.
Portnoy is massive fan of Caitlin Clark and the Indiana FeverGettyA lot of discourse surrounding the salaries of these professional athletes has been viewed in a negative light, with many crying out that they don’t deserve a pay raise.
Portnoy has told all the naysayers to shut it.
“I see lots of morons trying to act like WNBA players don’t deserve more money,” Portnoy wrote on X.
“They are throwing around this ‘lost 50 million’ number that nobody even knows where it comes from. The finances of the league are a mess, tied in with NBA and purposely murky.
“The owners don’t want to say how the league is doing because then you gotta pay more going into bargaining agreement.
“The league is exploding. Franchise values are exploding. Ticket sales, merch, TV rights all exploding. The players have an opt out in their CBA. Of course they took it. It’s all about leverage in re-negotiations and for the 1st time in history of league players have power.
“The players make virtually nothing while the entire league explodes. Of course they deserve more money. Just the values of the team pay for it without all the other stuff.
“If somebody told me I could buy a Boston team for 250 million I would do it without blinking. That’s all you got to know about the WNBA finances.”
If the WNBA ever wanted to put roots down in Boston and expand in the sports-rich town, Portnoy could be first in line to invest.
The league recently announced the expansion of three new teams in Cleveland, Detroit, and Philadelphia. This announcement came on the heels of the new Golden State Valkyries, who are in their first season, along with the already announced expansion markets in Toronto, Canada (2026) and Portland, Oregon (2026).
Portnoy has shown interest in wanting to own a sports teamGetty Portnoy is known for his Boston roots and Boston fandom across all sportsGetty“The demand for women’s basketball has never been higher, and we are thrilled to welcome Cleveland, Detroit, and Philadelphia to the WNBA family,” said WNBA Commissioner Cathy Engelbert.
“This historic expansion is a powerful reflection of our league’s extraordinary momentum, the depth of talent across the game, and the surging demand for investment in women’s professional basketball.
“I am deeply grateful for our new owners and ownership groups – Dan Gilbert in Cleveland, Tom Gores in Detroit, and Josh Harris, David Blitzer, David Adelman, and Brian Roberts in Philadelphia – for their belief in the WNBA’s future and their commitment to building thriving teams that will energize and inspire their communities.
“We are excited for what these cities will bring to the league – and are confident that these new teams will reshape the landscape of women’s basketball.”
The WNBA has never been hotter. A lot of that can be traced back to Caitlin Clark and the economic impact she had on the league since her arrival last season.
As Portnoy noted, everything is up. Ticket sales, merchandise and ratings have all exploded since Clark came aboard.
However, none of it has been more important than the new media rights deal, which is valued around $2.2 billion, or $200 million per year.
So yes, the players deserve to be getting paid. For instance, Clark has an average annual salary of $84,514 over her four-year rookie contract, which totals $338,056.
Clark is set to earn $78,066 this season. She is worth infinitely more than that, and Portnoy has repeatedly pounded the table for her.
The ongoing CBA negotiations will be fascinating as they try to raise the salary cap and give more to the players. Whether that actually happens remains to be seen.
Portnoy made his feelings on the matter crystal clear. And hey, if a Boston sports franchise is ever going for $250 million, the controversial media figure will be first in line with his checkbook.
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