Hospitality is not an island ...Middle East

For a long time, accommodation, which evolved into hospitality, was a key component of the travel chain. It was an essential link, certainly, but it came at the end of the transportation chain and served as the starting point for the chain of tourist or business activities. This travel chain created – and still creates – a variety of ecosystems with their specialized actors: transport providers, accommodation providers, receptive agencies, leisure sites, restaurants... Solid by nature, yet often rivals, even antagonistic, when it comes to sharing the value chain.

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