Brave words, cautious action: Inside the confidence gap defining brand communications in 2025 ...Middle East

92% are confident1 in their brand voice – but 30% fear reputational backlash if they act on it 30% of professionals feel overwhelmed multiple times a week 7 out of 102 say AI-generated content can make a brand voice "more consistent but less human" 84%3 of professionals say significant...

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