ROCHESTER, N.Y. – In a world where artificial intelligence blurs the lines between reality and deception, experts are warning consumers to stay vigilant against scams. Dr. Martina Dove who leads product research and behavioral science at Charm Security, emphasized the dangers of AI-generated scams. She’s authored a book on the topic, The Psychology of Fraud, Persuasion and Scam Techniques.
“You know, deep fakes. You can hop on a call with somebody, and they can be on a video with you, and you think it’s the real person. They can disguise their voice. They can disguise the video and apply a different face,” said Dr. Dove.
News10NBC’s Deanna Dewberry spoke with Dr. Dove about how scammers exploit human traits to deceive victims. AI has made it increasingly difficult to distinguish between real and fake, as seen in AI-generated videos falsely featuring celebrities like Kelly Clarkson.
Scammers often use psychological tactics to target vulnerable individuals. One such scam involves offering work-from-home jobs to those struggling to find work or are limited in the times they can work. “It appeals to people that can only work part time,” Dr. Dove said. “Maybe they have to care for relatives or children. So, it’s targeting very specific people that may have difficulty finding other roles.”
In a recent investigation, Dewberry demonstrated how scammers offer free training for fake crypto-mining jobs. “That’s also a technique called commitment. A lot of the time the scammer just wants to get you in a conversation,” Dr. Dove said.
Scammers often create fake websites that appear legitimate. “Even just creating these prototypes these fake websites where you would have to hire a designer and developer. It can be done really easily with these prototyping tools that are AI generated,” said Dr. Dove.
Despite the risks, Dr. Dove highlighted that AI can also be used to identify scams. “Use generative AI to your advantage, right. Run the message through Chat GPT and see what Chat GPT thinks about it,” she said.
Dr. Dove also advised individuals to consult friends and family before pursuing online business or job opportunities. Often, others may notice red flags that go unnoticed. The age-old advice remains relevant: if it seems too good to be true, it probably is.
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