On Tuesday, the beloved brand of kitchen and snack staples revealed it would be doing away with all Food, Drug & Cosmetic (FD&C) colors, promising not to launch any new products in the U.S. that use the synthetic color additives "effective immediately" and removing all remaining artificial coloring from its products by the end of 2027.
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“As a food company with a 150+ year heritage, we are continuously evolving our recipes, products, and portfolio to deliver superiority to consumers and customers,” said Kraft Heinz North America president Pedro Navio in a statement. “The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio."
Though the announcement didn't detail what Kraft Heinz brands or products could be affected by the change, Navio confirmed it's not the company's iconic ketchup or boxed macaroni & cheese.
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Kraft Heinz is the latest mega-producer to confirm it would be removing FD&C colors from products going forward, with Tyson announcing its decision to remove artificial dyes and colors and Mars Inc. confirming the Skittles recipe had also been updated last month following the food dye bans and controversial claims made by Robert F. Kennedy, Jr., the current U.S. secretary of health and human services.
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