Kraft Heinz is making a big update to some of its recipes, and if everything goes as planned, consumers likely won't even notice.
On Tuesday, the beloved brand of kitchen and snack staples revealed it would be doing away with all Food, Drug & Cosmetic (FD&C) colors, promising not to launch any new products in the U.S. that use the synthetic color additives "effective immediately" and removing all remaining artificial coloring from its products by the end of 2027.
The company–which owns a healthy portfolio of global brands like Kraft, Heinz, Capri Sun, Grey Poupon, Maxwell House, Philadelphia Cream Cheese, Lunchables, Ore-Ida, Classico and Velveeta, among others–said a majority of what it produces is already free from FD&C colors (I.E. Blue No. 1, Red No. 40, and Yellow No. 6).
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Over the past five years, Kraft Heinz said it has made over 1,000 recipe changes to "improve product nutrition" and suggested its most recent decision to remove the synthetic coloring from the remaining 10 percent of what it distributes is a continuation of that.
“As a food company with a 150+ year heritage, we are continuously evolving our recipes, products, and portfolio to deliver superiority to consumers and customers,” said Kraft Heinz North America president Pedro Navio in a statement. “The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio."
"Above all, we are focused on providing nutritious, affordable, and great-tasting food for Americans and this is a privilege we don’t take lightly," Navio added.
Though the announcement didn't detail what Kraft Heinz brands or products could be affected by the change, Navio confirmed it's not the company's iconic ketchup or boxed macaroni & cheese.
"We removed artificial colors, preservatives, and flavors from our beloved Kraft Mac & Cheese back in 2016," Navio shared, noting that Heinz Tomato Ketchup has "never had artificial dyes – the red color comes simply from the world’s best tomatoes."
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As for what this overhaul looks like, the company said it will remove the colors that are not critical to the consumer experience or replace the synthetic colors with a natural alternative. If neither of those options makes sense, Kraft Heinz said it will reinvent new colors and shades, so there is a chance some offerings could look slightly different in the coming years. The company is also working with licensees of other brands it owns (like Kool-Aid, Jell-O, JetPuff and Oscar Mayer) to encourage them to remove FD&C colors as part of this process.
Kraft Heinz is the latest mega-producer to confirm it would be removing FD&C colors from products going forward, with Tyson announcing its decision to remove artificial dyes and colors and Mars Inc. confirming the Skittles recipe had also been updated last month following the food dye bans and controversial claims made by Robert F. Kennedy, Jr., the current U.S. secretary of health and human services.
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