Loyal shoppers would be the first to tell you that shopping with Kohl's Cash didn't always have so many exclusions. But as changes were instilled a few years ago and the list of retailers barred from the loyalty rewards program continued to grow, consumers were left frustrated and overwhelmed.
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The decision comes as part of Kohl's ongoing strategy to reestablish itself as a leader in value and quality after shuttering stores in several states. It plans to get back on track by investing more in its own brands, simplifying its Kohl's Rewards and Kohl's Cash programs, and expanding its promotions to include more brands.
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The company's CFO said Kohl's started slowly incorporating these changes beginning earlier this spring, and so far, it appears to be working.
Even the department store's social media has gathered shoppers celebrating the announcement, with one calling it "great news ?."
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