The beloved international chain of coffeehouses previously unveiled a sweeping series of changes as part of its "Back to Starbucks" strategy, which included bringing back handwriting on cups, updates to the free refill policy, and slimming down its core menu. Now, it's nearing the next phase of revisions that it hopes will allow for more innovation, modernization and an overall improved experience for customers and employees alike.
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As part of its continued effort to "transform" the customer experience, Starbucks plans to roll out trendy new menu items and coffee blends, teasing a "bold" new Starbucks 1971 dark roast to come this winter, protein cold foams and fresh croissants. The chain is also adopting a similar strategy used by Taco Bell and Chick-fil-A, dubbed the "Starting Five," which sees a select set of restaurants test potential menu additions before a bigger introduction.
On Tuesday, Starbucks said it would be introducing a new assistant store manager role "at the majority of company-owned" Starbucks locations by the end of 2026, with plans to expand to Canada next summer. Starbucks store managers will now formally carry the title “Coffeehouse Leader” and will wear a custom cross-back apron symbolizing hospitality and coaching.
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The leadership conference, which is still ongoing, will see more than 14,000 Starbucks store managers and retail leaders participate in development sessions and coffee education workshops to "further hone their craft and deliver exceptional coffeehouse service," according to a spokesperson for the company.
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