EHL Innovation Rewind: Margot Stuart on Blockchain, Digital Passports, and Building Trust in Luxury Hospitality ...Middle East

At the EHL Open Innovation Summit, we sat down with Margot Stuart, Co-founder of OriginAll and ORIGINALLUXURY, to explore how blockchain and digital product passports are reshaping trust and transparency in hospitality. Our conversation looked at how these technologies can go beyond compliance to unlock deeper guest engagement, emotional storytelling, and a new kind of luxury experience rooted in authenticity.

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