On Tuesday–a little over a week after PepsiCo announced it had officially acquired cult-favorite soda brand Poppi–the company revealed that 2025 is the start of "a multi-year commitment" between PepsiCo and Formula 1. The agreement, it says, "unites the world's fastest growing sport" with three of PepsiCo's "powerhouse" brands: Sting Energy, Gatorade, and Doritos.
According to a press release, the partnership will bring the three Pepsi-owned brands to life in a new way through limited-edition co-branded products and immersive experiences set up in Formula 1 Fan Zones.
PEPSICO BRANDS UNITE FOR F1 PARTNERSHIP FEATURING STING ENERGY, GATORADE AND DORITOS."Formula 1's unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our brands–particularly Sting Energy–on the world stage," Willemsen added, "Together, we'll deliver bold, innovative experiences that connect with drivers and fans at race venues and well beyond, while also supporting Formula 1's continued expansion to new audiences worldwide in markets where PepsiCo and Sting have a strong presence."
Gatorade is named the official sports drink of Formula 1; Sting Energy secures the spot as the official energy drink of the league.As for exactly what the new partnership means, Sting Energy is now the official energy drink of Formula 1, while Gatorade is the official sports drink.
Doritos has also been named the official savory snack of the league.
DORITOS ACCELERATES FORMULA 1® PARTNERSHIP AS OFFICIAL SNACKS PARTNER"With a long-standing history of creativity and an ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner with whom to share unique moments along our journey," Domenicali concluded.
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