From fragrances to kitchenware, Hilton's name is on seemingly everything, and now, she's moved further into the beauty space with the launch of her new skincare brand, Parivie.
There were tons of balloons, a wall of roses, and a mirror that were perfectly branded for photos with all the guests. There was a DJ booth where Hilton even made a cameo and unsurprisingly, everything was pink.
To pull the whole outfit together, Hilton carried a sparkly heart-shaped bag with the name of her brand emblazoned across the side.
She continued, "Parívie is all about embracing your natural beauty and feeling your most confident self ? I’m so grateful for every one of you and so excited for you to start experiencing the products ??♀️ Be sure to follow @ParivieBeauty and shop the full collection now at Parivie.com ?"
A post shared by Paris Hilton (@parishilton)
There were several famous faces at the event, including Martha Stewart, who could be seen giving the Parivie founder air kisses in the video.
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