Marketing as a Linear Scale ...Middle East

We know the marketing funnel analogy. It’s neat, simple, easy to understand. And it’s useful to explain the concept of volume. But when planning marketing actions I find that the funnel is limiting, we need something that clearly positions marketing activities and helps prioritize them in terms of resource investment. A scale where every activity in marketing can be placed somewhere along it.

Hence then, the article about marketing as a linear scale was published today ( Thursday 08/05/2025 - 01:11 PM ) and is available on hospitality net ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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