Ascend Collection Surpasses 400 Openings Globally and Debuts New Logo, Ushering in the Brand’s Next Era of Growth ...Middle East

Choice Hotels International, Inc. (NYSE: CHH), one of the largest lodging franchisors in the world, is celebrating a major achievement for the Ascend Collection brand with more than 400 independent resort, historic and boutique hotels open around the globe. Established as the first soft brand in the hotel industry in 2008, Ascend continues to be a vanguard in the upscale segment, delivering meaningful results for owners and memorable stays for guests as demand for bespoke hotel experiences continues to grow.

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