India’s JioStar Pours $10 Billion Into Content as Streaming Race Heats Up, Vice Chair Uday Shankar Reveals at WAVES Summit ...Middle East

India’s media colossus JioStar is doubling down on content investment, pouring approximately $3.6 billion into programming this year, with plans to increase spending further in 2026, according to vice chair Uday Shankar. Speaking at Mumbai’s inaugural World Audio Visual Entertainment Summit (WAVES), Shankar revealed the company’s aggressive content strategy while highlighting the explosive growth potential […]

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