Global Hotel Alliance Reports Strong Start to 2025 with Double-Digit Gains in Q1 Buoyed by Loyalty Programme Momentum ...Middle East

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has reported strong first-quarter results for 2025, with continued double-digit gains across all key metrics. Robust returns and sustained momentum reflect the growing impact of its award-winning loyalty programme, GHA DISCOVERY, which now commands a 30-million-strong global membership.

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