Though it is still the leading foreign group operating in the country, Volkswagen has seen its sales droop as local brands' rise -- a fate that has also befallen its fellow German carmakers BMW and Mercedes.
To counter that decline, Volkswagen plans to launch over 20 electric and hybrid models in the country by 2027, the group's China head Ralf Brandstatter said at a press conference on Tuesday.
On the eve of the opening of massive industry show Auto Shanghai, Volkswagen presented three high-tech prototypes.
“Our industry is at a turning point,“ CEO Oliver Blume said Tuesday, noting a “highly competitive market” and “rising trade barriers” as major challenges.
Its work in the China market was “another step towards becoming the global tech driver for the automotive industry,“ he said.
The first series model from its separate AUDI brand was also revealed.
Volkswagen also presented a new generation of driver assistance “specifically designed for the complex traffic conditions in China“.
The Level 2++ technology, which allows the driver to temporarily take their eyes off the road, will first roll out later this year.
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