In the statement, published on the brand’s website on April 14, the coffee giant revealed it's shaking up the uniform in order to deliver a “more consistent experience.”
While the apron is staying, the coffee house wants to ensure it remains the focal point, implementing the change starting May 12.
The change includes a “more defined color palette” that includes “any solid black short and long-sleeved crewneck, collared, or button-up shirts and any shade of khaki, black, or blue denim bottoms.”
A new line of company-branded t-shirts will also be available, with “partners” getting two at no cost.
This seems to be the latest move from CEO Brian Niccol, who announced a plan in Sept. 2024 that would go "back to Starbucks," which includes baristas leaving notes or cup art on each drink order for a more personalized experience.
Next, Starbucks Says ‘Summer Delights’ Await in Latest Menu Update
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