It's a warning we first issued in the summer of 2023, as scams ran rampant across social media. Unfortunately, they're starting to pick up steam again, particularly on TikTok.
For example, in the image below, an account purporting to be Dick's Sporting Goods advertised a contract termination with the brand on Facebook, alleging that the well-known store was clearing out its inventory at just under $20 a piece.
By name, they appear to come from an official Hoka-run account, but if you click the purchase link, it drives to an unfamiliar "Sports Shoes Promotion" URL.
TikTok screenshot via author.
TikTok screenshot via author.
While Hoka sneakers are the subject of this particular example, these kinds of scams can feature any products. Here are a few other things to look out for to identify fraudulent ads:
Typos and grammatical errors, especially in the brand's nameInexplicably low pricesA web address that mimics, but does not match, a well-known brand, or does not match the website that was listed in the advertisement A site that appears to have been built quickly and without care A lack of customer reviews A lack of corporate address or other contact information on the websiteA push to pay with methods other than a credit card, and a lack of credit card brand verifications on the checkout pageAn invalid security certificate (for example, if there is no "s" where it normally says "https" in the web address)Next: TikTok Video About Laundry Hack Sparks Heated Debate
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