The hotel distribution landscape is undergoing a seismic shift, one that promises to redefine how properties connect with their guests. For too long, hotels have relied on intermediaries to fill their rooms, ceding control – and a substantial chunk of revenue – in the process. But as the industry evolves, so do the opportunities to reclaim the guest relationship and build a smarter, more sustainable model for growth. The future of distribution isn’t just about technology; it’s about collaboration, innovation, and putting the guest first. This journey will be anything but simple, but it’s a challenge the industry must embrace to thrive in the years ahead.
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