"Bronco Wine Co. today announced a reduction in force (RIF) impacting a number of positions across the organization, as part of a strategic restructuring plan to enhance operational efficiency and adapt to the challenging headwinds in the wine industry," the company said in a statement. "Bronco Wine Co. made this decision after careful consideration to streamline operations and position the company for long-term sustainability in the face of shifting population demographics, consumer trends and industry headwinds, and over supply of wine grapes in the marketplace."
Marsella said he saves money by never outsourcing.
Marsella said he can provide a unique experience for customers by providing everything on the property.
According to the Stanislaus County Agriculture Commissioner's Office, harvested acres have decreased from 9,226 acres in 2019 to just 6,462 acres in 2023.
"Those costs that are fluctuating, that are having a big problem, are not affecting us, and it doesn't affect our customer base either, because our customer base are people that are either living in the area, coming to have taste our wine, or, I would say, 40% of our customers are people that are on their way to Yosemite," Marsella said.
Marsella's Family Vineyard is located at 13480 Orange Blossom Rd. in Oakdale.
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