Paramount and Nielsen End 4-Month Dispute, Ink New Deal for Ratings Measurement of CBS, Paramount+ ...Middle East

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ reporting viewership of their programming courtesy of “VideoAmp Overnight Data.” The new deal includes audience measurement for all Paramount platforms including CBS, cable networks, and streaming on Paramount+ and Pluto TV. The announcement […]

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