Redefining the Travel Distribution Landscape: Opportunities and Challenges for Business Travel ...Middle East

The business travel industry’s evolution demands more efficient, dynamic, and customer-focused travel distribution systems. Advanced distribution capabilities, often referred to as New Distribution Capability (NDC), present a transformative opportunity for stakeholders—from travel management companies (TMCs) to hoteliers—to address persistent challenges and unlock new potential. These innovations are reshaping the travel distribution landscape, enabling greater efficiency, personalization, and flexibility across the ecosystem.

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