In this week’s episode of the Hotel Moment podcast, Evan Crawford, Vice President of Marketing a Pyramid Global Hospitality, joins Karen Stephens, Revinate CMO, to advocate for the use of AI in marketing and analytics, but with some stipulations. Evan reminds every hotelier that their brand, their brand voice, and their authenticity mean everything when it comes to garnering valuable trust from guests, and not even AI will replace that or the human element of the guest experience. But Evan also explains why the smartest hotel marketers know how to leverage AI to their advantage to narrow down guest segments with accuracy and make sense of large data sets with confidence.
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