Musk, the CEO of Tesla and SpaceX and a confidant of US President-elect Donald Trump, also replaced his profile picture with one of “Pepe the Frog,“ a popular cartoon character, wearing ancient Roman attire and holding a video game joystick.
The change roiled the cryptocurrency world, sending the value of a memecoin -- a digital currency inspired by an internet meme -- with the same name skyrocketing.
Musk and X did not immediately respond to AFP's request for comment.
“Kek” is also a reference to a “virtual white nationalist god,“ the nonprofit Southern Poverty Law Center told AFP, adding that Roman male images have been used by white nationalist groups such as Identity Evropa.
“The majority of uses of Pepe the Frog have been, and continue to be, non-bigoted,“ the ADL wrote on its website.
'Hate is not a joke'
“The use of the meme and name are indicative of the continued online culture that claims hateful ideas are simply jokes. Hate is not a joke.”
PoE is an apparent reference to the popular “Path of Exile 2” video game.
In the wake of Musk's handle change, the memecoin Kekius Maximus's value soared by more than 900 percent as of Tuesday evening, according to the site CoinGecko.
In the past, Musk has sent crypto prices on a rollercoaster ride with his social media commentary, but it was not immediately clear if he has any involvement in this particular memecoin.
Musk's account on X has become increasingly influential -- and has often courted criticism for amplifying misinformation -- since his purchase of the platform for $44 billion in 2022.
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