Stop losing loyal guests and take control of the guest journey. ...Middle East

In this week’s episode of the Hotel Moment podcast, Marc Winchell, Corporate CRM at Pacific Hospitality Group, joins Karen Stephens, Revinate CMO, with a compelling call to action for hoteliers to focus on generating direct business if they want to build a loyalty program that lasts. Marc disavows points-based loyalty programs, and he details how hoteliers should instead use personalization as a tool to deepen guest relationships and provide tailored communication that OTAs can’t compete with.

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