Stop losing loyal guests and take control of the guest journey. ...Middle East

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Stop losing loyal guests and take control of the guest journey.
source : hospitality net ( Middle East ) () 50
In this week’s episode of the Hotel Moment podcast, Marc Winchell, Corporate CRM at Pacific Hospitality Group, joins Karen Stephens, Revinate CMO, with a compelling call to action for hoteliers to focus on generating direct business if they want to build a loyalty program that lasts. Marc disavows points-based loyalty programs, and he details how hoteliers should instead use personalization as a tool to deepen guest relationships and provide tailored communication that OTAs can’t compete with.

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