‘Jhukega nahi saala’: What makes ‘Pushpa’ franchise a major box-office and pop-culture phenomenon ...Middle East

Mumbai: The Allu Arjun-starrer ‘Pushpa: The Rule’ has finally released in cinemas, and it is no less than a festival at the movies as the film is eyeing an opening day business of more than Rs 275 crores worldwide. The movie has opened to great reviews from critics, who finally seem to have understood that mass entertainers require a different barometer to judge their merits compared to an arthouse or an indie film. However, as the film pushes out the re-release of ace filmmaker Christopher Nolan’s epic time-travel drama ‘Interstellar’, it’s interesting to unravel what has made the film such a huge phenomenon for the movie-goers. ‘Pushpa: The Rule’ is the sequel to the 2021 box-office jugge

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