Welcome to the shopping mall for the TikTok era ...Middle East

There’s a new experiential store in Los Angeles that blends livestreaming with in-person retail. The space features rows of hosts selling products live on TikTok Shop. The project is the brainchild of Outlandish, an e-commerce startup with roots in China. Welcome to the TikTok-era shopping mall. A new brick-and-mortar store from the e-commerce startup Outlandish […] The post Welcome to the shopping mall for the TikTok era appeared first on NY Times News Today.

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