Silhouette of Peter MacCracken talking to a client “in the shadows.” For the past 25 years, San Diego public relations veteran Peter James MacCracken has purposely been absent from public view. Very little social media. No public speeches. No long list of serving on boards or commissions. Yet, he has arguably been one of San Diego’s most influential PR professionals. “For the first half of my career, roughly 15 years (1984-1999), I worked on the agency side where you’re expected to be visible in the community and business circles,” MacCracken told Times of San Diego. “Then, when I became a solo consultant in 1999, my business model changed. “For years, it’s been just me and nob
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