Amazon Adds GenAI Shopping Guides to Personalize eCommerce Experience  | PYMNTS.com ...Middle East

Amazon has implemented new generative artificial intelligence (GenAI) technology in an attempt to improve product research and personalize shopping recommendations on its eCommerce platform, joining a growing trend of AI adoption in online retail. The eCommerce giant introduced AI Shopping Guides on Wednesday (Oct. 9) to simplify product research for consumers. These guides, powered by […] The post Amazon Adds GenAI Shopping Guides to Personalize eCommerce Experience  | PYMNTS.com appeared first on NY Times News Today.

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