Creative Tool Makers Tout AI Innovation, Sidestep IATSE Job Security Concerns at IBC ...Middle East

Exhibitors touting AI-driven creative tools at the International Broadcasting Convention, which wrapped earlier this week in Amsterdam with a reported 45,000 attendees from 170 countries, struck a delicate balance in their messaging. Companies such as Adobe and Avid emphasized continued innovation and a desire to empower creatives, while steering clear of anything that might suggest […]

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