Channel 4 CEO Explains Why Digital Eyeballs Are Worth More to the U.K. Broadcaster ...Middle East

U.K. broadcaster Channel 4 is seeing digital monetization run ahead of audience viewership, CEO Alex Mahon told an industry gathering in London on Tuesday. Speaking during a keynote address at the Royal Television Society’s (RTS) London Convention 2024, she was asked if a digital eyeball is worth as much as a linear eyeball for Channel […]

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