About 5 years ago, Sasha Luccioni was researching ways AI could help tackle climate change when a single question prompted her to rethink: What if AI was part of the problem? “Every time you do a Google search, you don’t know how much energy that’s using. Every time you use an AI to generate an image, you don’t know how much energy that’s using,” Luccioni says. The tech industry, she says, has not been forthcoming with data about the carbon footprint of this new technology. [time-brightcove not-tgx=”true”] That revelation spurred Luccioni to examine AI’s environmental costs. In 2020, she helped create a tool for developers—which has since been downloaded over one million tim
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