Paris Olympics Delivers Record-Breaking Viewership with NBC and Peacock Coverage ...Middle East

By Jordan Agliano on SwimSwam The Paris Olympics aired on NBC and Peacock from July 26 to August 11. NBC and Peacock’s coverage struck gold in viewership and engagement. NBC’s 16-day broadcast averaged 31.3 million viewers, combining US primetime (8-11 p.m. ET) and Paris primetime (2-5 p.m. ET). Before Paris’s success, the Olympics didn’t generate as much buzz. Some of the increase in ratings between Tokyo and Paris can be attributed to the more U.S.-friendly time zone difference. Paris, being 6 hours ahead of Eastern Time, is significantly more convenient compared to Tokyo’s 13-hour difference, which makes it almost impossible for many in the U.S. to avoid learning the results of events tha

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