Amazon Wields New Influence in TV’s Upfront Sales Haggle Through Massive Media Account Review ...Middle East

Amazon has been trying to shake up the TV industry’s annual “upfront” advertising sales tradition, and Madison Avenue is working to navigate the aftershocks. TV networks were signaled earlier this summer by top media buyers that a timely opportunity to deepen business relationships with Amazon might slow down the industry’s annual ad sales negotiations process, […]

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