The Olympic figure skater is one of several athletes and cultural figures starring in Nike's new Studio Fleece campaign, which introduces what Nike describes as "The Ultimate Uniform for the Everyday Athlete." But it's the brand's creative decision involving the 20-year-old that has people talking.
Throughout the campaign imagery, several models appear with Liu's signature halo hairstyle—featuring her famous blonde and brown stripes—creating clones of the figure skater. The concept has quickly divided fans online.
View this post on Instagram“Why [clone] Alysa , she is unique and very nice , please [be] less mainstream,” one wrote in the comments.
“Why is everyone there a still life of alysa ?,” replied a third, while a fourth commented, “That's sad af. Take something unique and make it not.”
Another agreed, saying, “Now this is awesome.”
The collaboration marks another high-profile moment for Liu, whose star has continued to rise following a breakout year both on and off the ice. Earlier this month, she accepted the ESPY for Best Breakthrough Athlete, where she also caught attention for her custom open-back Louis Vuitton gown. The look gave fans their clearest view yet of a tattoo Liu later explained she got with her best friend when she was 18—a personal detail many hadn't seen before because the ink is usually covered.
Related: Alysa Liu Has a Massive Back Tattoo With a 'Really Personal' Meaning — See Pics
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