After CEO Shakeup, HYBE Unveils Plans for ‘HYBE 2.0’ Growth Strategy ...Middle East

Last week, HYBE — the Korean label and music company behind BTS, among others — announced that Jason Jaesung Lee would become its new CEO, replacing Jiwon Park, as part of what it dubbed its “HYBE 2.0” strategy. Today (Aug. 1), the company unveiled more specifics as to what that will start to look like. Related HYBE Names Jason Jaesang Lee New CEO 07/24/2024 HYBE says the strategy kicked off at the top of the year

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