Zooey Deschanel knows a thing or two about spreading holiday cheer. The actor starred alongside Will Ferrell in the beloved Christmas movie Elf. Now, she’s bringing some of that festive spirit to Bath & Body Works as the face of the retailer’s 2026 holiday campaign.
Bath & Body Works has unveiled its Season of Wonder collection, featuring new fragrances, returning holiday favorites and collectible accessories. The collection is available now, and one beloved scent is getting a new twist just in time for the holidays.
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Deschanel stars in the brand’s holiday campaign as its official “Holiday Wonder Maker,” appearing in festive photos and videos surrounded by pastel decorations, Christmas trees and seasonal products. She’s also curated a selection of her favorite items from the collection, including the Snowflakes & Cashmere 3-wick candle, Vanilla Cocoa Flurries fine fragrance mist and Pure Wonder foaming hand soap.
“For me, holiday wonder is in the little things you look forward to every year: the scents, the lights and the feeling of finding a gift that is exactly right for someone,” Deschanel said in a press release. “The holidays have always been so special to me, and Bath & Body Works is a brand many people associate with the season.”
Zooey Deschanel gets into the holiday spirit as the face of Bath & Body Works’ 2026 Season of Wonder campaign, featuring festive fragrances, gifts and accessories.Bath & Body Works
What’s New at Bath & Body Works for the 2026 Holiday Season?
One of the biggest highlights of the collection is the return of Snowflakes & Cashmere, a fragrance featuring notes of vanilla cashmere cream, caramel woods and frosted clementine. For the first time, the popular scent is available as an eau de parfum, giving fans a new way to enjoy the fragrance. It’s also available in body care, home fragrance, laundry products and hand soaps.
Another addition is Vanilla Cocoa Flurries, a brand-new fragrance featuring notes of white cocoa, chilled coconut milk and vanilla woods. The scent is available in body care, home fragrance and hand soaps.
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Bath & Body Works is also introducing a new bubble bath formula to its holiday assortment. Made with vitamin E and aloe, the dermatologist-approved formula is free of sulfates, parabens and phthalates.
Shoppers looking for familiar holiday scents will find plenty of returning favorites, too. The home fragrance lineup includes Pure Wonder, Moonlit Goddess, Fresh Balsam, Lavender & Pine and Winter.
Bath & Body Works’ 2026 holiday collection includes returning favorites like Snowflakes & Cashmere and Pure Wonder, alongside the new Vanilla Cocoa Flurries fragrance.And for anyone hoping to pick up a few festive gifts or decorations, the collection includes seasonal accessories and décor featuring a teddy bear motif, along with other collectible pieces.
“The holidays are a magical time, bringing people together through cherished traditions and moments of joy,” said Veronique Gabai-Pinsky, chief brand and product officer at Bath & Body Works. “With Season of Wonder, we’re celebrating everything that makes this time of year special through fragrances that evoke memories, thoughtful gifts that create connections and new experiences that inspire discovery.”
The Bath & Body Works Season of Wonder collection is available now at the retailer’s stores and online throughout the U.S. and Canada. Select products are also available at Ulta Beauty and Amazon.
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